Marketing

Step 1 - Property Assessment

During the leasing process you will work with an assigned leasing professional whose only goal is to get your property marketed and get it rented quickly. During this time, you can expect us to be checking on your property and showing it to prospective tenants, as well as updating the listing on various websites, answering potential tenant questions and communicating with you. Our team will ensure that your property is presented in its best light online and in person to get you a great tenant.

To do that, we need to ensure your property is ready for the rental market and ensuring we have a safe, habitable, and desirable home for prospective residents to live in. Our professional property managers will provide a detailed assessment and recommend any necessary repairs or improvements that will make your property more appealing to potential residents and the marketing campaign successful.

Step 2 - Data-Driven Rental Market Analysis

Pricing the home correctly is one of the most important factors in getting it rented quickly. Occasionally, we have an owner that will want to list their property at a rate higher than our recommendation and we will respect their desires. However, as your Partner we want to remain true to the goals you have for your investment property. Every week a property sits vacant, there is a 2% loss of the total potential annual rental income. You can write off expenses but you cannot write off lost rent. Overpricing the home will cause the property to sit on the market longer and delay money in your pocket.

Our competitive rental price analysis combines historical market figures and current market availability, with our innovative data mining technology and professional knowledge to give you the most accurate rental price possible. This approach will get the home rented faster and for the most that the market will bear.

We start with a competitive rental price analysis which combines market data with our professional knowledge of current market conditions to give you the most accurate rental price possible. This will get the home rented fast and for the most that the market will bear.

Step 3 - Professional Photos and Video Tours

We understand the importance of a first impression. A potential renter forms an opinion about your property in the first 15-20 seconds of viewing it online. In our experience properties that have professional photos get rented much faster and why we take professional photos and video tours of our homes. Let's be honest you and your investment property deserve more than smartphone pictures. After all, it’s why you’re hiring property management professionals like the team at Doorstep Realty Partners.

Step 4 - Online Advertising Exposure

Our innovative property management software system, Propertyware, allows us to reach a larger audience. We syndicate your property out to all the rental websites that prospective renters are using along with listing your home on the MLS. This allows us to showcase your property to a more qualified pool of prospects who have a vested interest in your home.

Step 5 - Dedicated Leasing Specialist

Throughout the leasing process our leasing professionals are available 7 days a week, nights, and weekends answering questions, responding to inquiries and scheduling showings for your property. During this time, you can expect us to be checking on your property and showing it to prospective residents, as well as monitoring the listing on various websites, and communicating with you, our Partner. You will receive weekly detailed status updates about number of showings, inquiry volumes, and provide feedback from our showings. Our team will ensure that your property is presented in its best light online and in person to secure a great renter. Our dedicated leasing agents and property managers are all licensed real estate agents. We conduct all our activities in accordance with State and Federal laws as well as the National Association of Residential Property Managers Code of Ethics.